Our commitment to the community
Our company takes its role off the ice very seriously, committing to contribute significantly to the welfare of the community. Our actions are driven by our ability to gather and inspire people, as well as our desire to improve the lives of those who need it most.
OUR FOUR PILLARS OF ACTION
Hockey fights cancer
The Montreal Canadiens participate annually in the Hockey Fights Cancer program, a League-wide initiative to raise awareness and funds for care and research to overcome this terrible disease. Thus, throughout November, awareness activities took place at the Bell Centre during games.
raised for Leucan through our lavender warm-up jersey auction
young members of Leucan attended the game, thanks to the generosity of businesses and owners of private suites at the Bell Centre
For the past 35 years, Leucan has supported children and their families who are affected by cancer.
Jeff Petry invited the Canadiens’ players to take part in the Bowvember campaign by wearing a bow tie to raise awareness and provide the community with the means to better prevent and cure prostate cancer.
raised for the cause
Habs players, Youppi!, members of our medical team and fans teamed up with our Mo' Habs Mo' squad to raise funds in support of testicular and prostate cancer research.
patients from CHU Sainte-Justine, the Montreal Children’s Hospital and the Shriners received a visit from the players
Visits to the montreal children's hospital
Initiated by the late Jean Béliveau, the annual visit to children’s hospital is a tradition that has a history of over 50 years.
people donated blood
of the daily blood supply in Quebec is provided by our blood drive
donors between ages of 18 to 24
current players, Canadiens Alumni, coaching staff members, evenko personalities and RDS hosts were present to thank donors
Canadiens-Evenko blood drive
The Canadiens-evenko Blood Drive is one of the largest blood donor clinics in Canada. Sun Life Financial and Diabetes Quebec were also on site, so donors could detect if they had diabetes at an information kiosk. Since it was created in 1981, our blood drive has helped save over 100,000 lives.
children from the Jeunes en Tête Foundation attended the game at the Bell Centre
raised to benefit Do It For Daron (DIFD) and the Jeunes en Tête Foundation through the special warm-up jersey auction
Each year we participate in this initiative supported by the National Hockey League to encourage conversations about mental health within the hockey community.
teams of cyclists from the Montreal Canadiens
raised by the Canadiens teams
The Grand Défi Pierre Lavoie
For the 11th consecutive year, the Canadiens participated in the Grand Défi Pierre Lavoie, a spectacular 1,000km bike marathon organized to support research for orphan hereditary diseases and projects promoting healthy lifestyles.
children from Mira and Austim Speaks Canada attended the game at the Bell Centre
Flambo plushies sold to benefit the Mira Foundation, which donates 50% of its service dogs to young people with Autism Spectrum Disorder (ASD)
Autism awareness night
On April 2, as part of the World Autism Awareness Day, the Canadiens dedicated their home game against the Tampa Bay Lightning to people living with autism in order to encourage fans to learn more on the realities of those affected by this disorder.
Autism affects 1 in 66 children between the ages of 5 and 17 in Canada
educational activities based on the curriculum criteria established by the MELS du Québec
students educated by the program
students invited to the Bell Centre to celebrate their accomplishments and watch the Canadiens practice
Our program provides free educational tools on the theme of hockey for teachers of primary and secondary grades.Register
presented to student-athletes who achieved impressive academic results.
- Alexandra-Anne Boyer, Dawson College Blues
- Andriana Calderone, John Abbott College Islanders
- Ève Gascon, Esther-Blondin College Phénix
- Chloé Gendreau, Champlain-Lennoxville College Cougars
- Émilie Lavoie, Édouard-Montpetit Cegep Lynx
- Sarah-Maude Lavoie, Mauricie Stars 55
- Ann-Frédérik Naud, Stanstead College Spartans
- Daniel Agostino, Laval-Montréal Rousseau-Royal
- Jérémie Bergeron, Laval-Montréal Rousseau-Royal
- Zachary Bolduc, Trois-Rivières Estacades
- Olivier Boutin, Lévis Chevaliers
- Matt Choupani, Lac St-Louis Lions
- Timothy Cousineau, Gatineau Intrépide
- Charles de Repentigny, Charles-Lemoyne College Riverains
- Tristan Fortin, Esther-Blondin College Phénix
- Nathan Gaucher, Saint-Hyacinthe Gaulois
- Mathieu Lavoie, Jonquière Élites
- Devon Levi, Lac St-Louis Lions
- Tristan Luneau, Trois-Rivières Estacades
- Shaun Mahoney, Saint-François Séminaire Blizzard
- Charles-Olivier Nadeau, Châteauguay Grenadiers
- Justin Robidas, Magog Cantonniers
- Tristan Roy, Magog Cantonniers
- Charle Truchon, Notre-Dame College Albatros
- Zachaël Turgeon, Amos Forestiers
- William Veillette, Lévis Chevaliers
0 Academic and
athletic support scholarships
awarded to further encourage a better conciliation of sports and academics.
- Gabrielle Plourde, Limoilou Cegep Titans
- Charles Savoie, Saint-Eustache Vikings
0 Leadership and Community Involvement scholarship
to reward a student for his athletic and academic successes combined with his involvement in the community.
- Nicolas Daigle, Lévis Chevaliers
Canadiens bursaries program - Quebec foundation for athletic excellence
This year, we presented $1,500 scholarships to student-athletes in men and women’s ice hockey between 15 and 18 years of age.
Guy Lafleur awards of excellence
These awards are presented annually to hockey players competing in all three major amateur hockey leagues in the province of Quebec who best combined hockey performances with academic excellence.
Guy Lafleur Awards of Excellence recipients - $6,000 bursaries over a 3-year period
Université du Québec à Trois-Rivières Patriotes
Guy Lafleur Award of Merit - $1,000 bursary
young athletes received a $1,000 scholarship
Club de la Médaille d'Or
Since 1967, the Club de la Médaille d'Or organization has paid tribute and upheld amateur Quebecois athletes who have stood out in their respective sports.
children participated in the 3rd edition of this program
of kids from the first edition program registered to play hockey in their local minor hockey association
municipalities participated in the program – Beaconsfield, Blainville, Brossard, Drummondville, Laval, Lévis, Montréal, Québec, Saguenay, Saint-Jean-sur-Richelieu, Sherbrooke and Trois-Rivières
Learn to play program
This NHL initiative provided full hockey equipment, six weeks of supervised hockey sessions with Canadiens Alumni as well as a skating party at the Bell Centre to boys and girls aged 4 to 8 years old who had never player on an organized hockey team.
young players participated
winners (Rohan Poudrette-Bourges and Antoine Proulx) proudly represented Quebec during the Mini 1-on-1 competition at the 2019 All-Star Game in San Jose and returned home with a victory.
This competition is an opportunity for young Atom hockey players in the province to show off their skills and to get the chance to represent the Montreal Canadiens at the NHL All-Star Game.
kids improved their hockey skills during this summer camp
Canadiens hockey school
The goal of our program is to instill in young hockey players the perfect balance of skills, sportsmanship, teamwork and respect while continuing to fuel their passion for the game.
teams from 3 Regional Associations (Richelieu, Laval, Québec–Chaudière-Appalaches) participated in this Hockey Québec pilot project this year.
Esso Minor hockey festival
30 teams ranging from Novice to Bantam from 12 administrative regions throughout the province were invited to play a hockey game on the Bell Centre ice.
teams registered on our platform
Bantam teams spent a day at the Bell Centre, where they trained like the pros
Storm the centre with Under Armour
We invited minor hockey teams to share with us their team story by uploading their original content to our website. Winning teams got to compete at the Bell Centre for the Armour Cup.
teams took part in this special clinic, presented by Ford
Ford Drills and Skills clinic
Teams wishing to participate in this clinic had to share a short text on their teams' dedication to their community.
youth took part in these training clinics
Canadiens hockey skills clinics
These clinics, that take place within the friendly confines of the Bell Centre, are based on these three pillars: respect, learning and fun.
goalies from Novice to Bantam levels participated in this camp
We held our 4th Goalie Camp, starring Stéphane Waite, the Canadiens' goalie coach and two-time winner of the Stanley Cup.
girls participated in this program, from Novice to Bantam levels
Girls' hockey school
The 3rd edition of the Canadiens girls’ hockey school featured players and management from the Canadiennes de Montréal as well as Montreal Canadiens players.
This is hockey
At the Montreal Canadiens, we believe that hockey is more than just a game. On and off the ice, we celebrate our sport in all its glory and in all its forms, whether it is played on a pond or in the streets, standing on rollerblades or sitting in a sledge.
We believe that hockey doesn’t only happen in the arena, 82 games a year; hockey is also all the moments in between that bring our community closer together.
On October 29th, 2018 | over 40 local kids from l'École du Tournesol received a surprise visit from Max Domi who went to play ball hockey with them.
On February 12th, 2019 | Jesperi Kotkaniemi, Victor Mete, Matthew Peca and Mike Reilly dropped by the LaSalle BLEU BLANC BOUGE rink after practice to surprise neighborhood residents and crash a local game of outdoor hockey.
Hockey is for everyone
Throughout the year, the Montreal Canadiens held various activities that focused on diversity, equality and inclusion in hockey. This initiative is aimed at driving positive social change and foster hockey communities that provide a safe, positive and inclusive environment for players and fans regardless of gender, race, color, religion, nationality, disability, sexual orientation and socio-economic status. Max Domi served as ambassador for this campaign this season.
young hockey players and referees from across the province participated in the pre-game ceremony at the Bell Centre
players from Saguenay's Atome AA team took up the challenge of a relay race during the first intermission
I play hockey night
To highlight the commitment of young people to the sport of hockey, in collaboration with Tim Hortons, children playing on a minor hockey team were invited to proudly wear their team's jersey to the Canadiens game on January 19.
raised during our auction powered by IBM of players' rainbow warm-up jerseys and Pride Tape sticks
recipients of the 2018 GRIS-Simple Plan Foundation award, who led campaigns to stamp out homophobia in their school, attended the game in a private suite and met with Max Domi
We teamed up with You Can Play and GRIS-Montréal in support of LGBTQ rights during a game at the Bell Centre to highlight the importance of respect and inclusion of people from the lesbian, gay, bisexual, trans, queer (LGBTQ) community in sports.
tons of food are redistributed to those in need, which represents 115,800 meals per season
trees planted in 2019, which represents 10 trees planted for each broken hockey stick during the regular season
of the Bell Centre’s residual materials are recycled or composted
The Goal is Green
The Goal is Green is an ambitious and vast initiative with the objective of positioning the club as a leader in terms of environmental management and sustainable development among all professional sports franchises management by implementing programs that reduce the organization's ecological footprint and encouraging its important fan base to follow in its footsteps.
October 3, 2018
Birth of Flambo
Born from mommy Lenga and daddy Price
At Mira's nursery in Sainte-Madeleine, QC, CAN
November 21, 2018
The Montreal Canadiens announce that they will become a foster family for a Mira puppy
By way of press release, we announced that we will be, starting this season, fostering a male Saint-Pierre Labernese puppy for the first year of his life, and launched a contest to find a name for him. In just 10 days, over 1,270 suggestions were submitted by fans.
December 5, 2018
Flambo arrives in his foster family
Flambo, then 9 weeks old, is picked up in Sainte-Madeleine by his foster family, who will be responsible for socializing him for the duration of his stay, that should last between 12 to 18 months.
December 6, 2018
First walk around the Bell Centre
December 14, 2018
First time on the Bell Centre ice
December 16, 2018
First time meeting Youppi!
January 4, 2019
First time meeting the Canadiens players
January 5, 2019
Flambo is presented to fans in-game
February 3, 2019
Flambo sucessfully predicts the winner of Super Bowl LIII
February 14, 2019
Flambo wins the hearts of millions of our fans
March 16, 2019
Close of Flambo's Favorite Things Basket's auction
For the past 6 years, the Montreal Canadiens Children's Foundation has been organizing an annual fundraiser, through which the players' Favorite Things Baskets are auctioned off. This year, a special basket containing a multitude of dog essentials was put together in honor of Flambo. In 10 days, the auction for this basket alone raised $1,851, which was donated to the Mira Foundation to support their programs.
March 22, 2019
Flambo takes part in the Canadiens team photo
The team photo would not be complete without the Canadiens’ furry friend. Flambo proudly sits in front of his captain.
April 2, 2019
Autism Awareness Night
April 2nd is World Autism Awareness Day, which is why we dedicated that evening's home game to this cause. Children and teens with Autism Spectrum Disorder (ASD) accompanied by their Mira service dog were invited to attend the game in a private suite, where they had a surprise visit from some of the team's players. Temporary tattoos of Flambo were also distributed to fans at the Bell Centre, while a plushy version of him was put for sale at the Tricolore Sports store, with all proceeds being donated to the Mira Foundation.
By the time he's 1 year old, Flambo will return to Mira for a week-long evaluation during which he will undergo various tests. The results of his evaluation will determine which program is best suited for him. He will then return to live with the Canadiens until the beginning of his training.
Flambo's training will take place at Mira’s training kennels in Sainte-Madeleine and in Saint-Césaire, as well as in urban areas. The duration of the training should vary from 3 to 6 months, depending on the program he will be selected for.
Once his training completed, Flambo will be paired with his beneficiary. Together, they will participate in 1 to 4 weeks of classes at Mira Foundation in Sainte-Madeleine, where they will stay 24/7. During this time, the beneficiary will learn to work with Flambo, and every effort will be directed towards creating the best team possible.
Once class is over, Flambo will move into his permanent home with his beneficiary. A Mira trainer will accompany them to ensure a smooth transition for everyone. Flambo will then work an average of 7 years with his beneficiary before retiring.
Flambo and the Mira Foundation
Always committed to giving back to our community, we decided, in the course of the 2018-2019 season, to team up with the Mira Foundation by volunteering to become the foster family of a future guide dog for a blind person or service dog for a person with reduced mobility or for a child with Autism Spectrum Disorder (ASD).
Since its creation in 1981, Mira's main objective has been to increase the autonomy of people with disabilities and to foster their social integration by providing them free dogs specifically developed and trained to meet their adaptation and rehabilitation needs.
- To this day, Mira changed the lives of more than 3,000 people by giving them a dog perfectly trained to palliate their handicap
- Each guide or service dog represents a $30,000 investment
Because its mere presence lights up the trail and leads its bearer;
A symbolic reminder of the club's glorious history, it inspires the team to achieve the highest honors;
In his role, Flambo will serve and empower someone in need by giving them autonomy and reassurance.
His name also refers to verses from In Flanders Field, a poem written during the First World War by Canadian Lieutenant-Colonel John McCrae, that has served as a motto for the Montreal Canadiens since 1940:
"To you from failing hands we throw
The torch; be yours to hold it high."
This phrase has been written on the walls of the team's locker room since 1952 and has been printed inside the players' jersey collar since 2017.
Socialization involves raising puppies so that they develop appropriate behavior in the home and exposing them regularly to various environments in which they will be called to work. Foster families are supported throughout this stage by Mira's behavior and animal health specialists.
organizations were able to hold fundraising events thanks to our in-kind donations, generating almost $1 million for their respective causes
In-kind donation program
This program allows us to support hundreds of organizations across Quebec.Submit a request
members of the Canadian Armed Forces from the Montreal area were invited to attend the game
raised thanks to an auction of camouflage Habs warm-up jerseys, with proceeds going to Support our Troops
To mark Remembrance Day, we saluted the members of our Armed Forces during a pre-game ceremony. A tribute was paid to active military and veterans during the national anthem, followed by a formal ceremonial puck drop by a Second World War veteran and a CAF Brigadier general.
of food were collected outside Bell Centre
in food was redistributed thanks to the generosity of our fans
Canadiens food drive
In an effort to raise awareness and fight against food insecurity among toddlers, we invited the general public and fans to bring non-perishable food items to the Bell Centre before the game. All donations collected were then given to Moisson Montreal to support their Great Food Drive for Children.
1 in 10 families in Quebec
with a child aged 5 or under are food insecure.
+ 20,000 children aged 5 and under
receive food aid every month in the Greater Montreal area.
36.4% of those that benefit
from food pantry programs are children
boxes that will feed 180 families were packed during our visit
To kick off our food drive, players’ spouses visited Moisson Montreal’s facilities and helped with the packaging of non-perishable food for families in need in the Greater Montreal area.
letters to Santa were generously fulfilled by players and their spouses
Operation Santa Claus
We are proud to support Operation Santa Claus, a community organization that literally makes the dreams of underprivileged children from youth centers, CSSS and schools come true around the holiday season.
fans saw their favorite players in action on the ice
raised through the sale of tickets was donated to the Montreal Canadiens Children's Foundation and the National Hockey League Players Association’s Goals and Dreams Fund to ensure the great game of hockey is available to as many disadvantages children as possible
The Canadiens skills competition presented by Rona
A unique moment to see the Canadiens players show off their talent in various skills such as the faster skater and the hardest shot in a festive and family atmosphere at the Bell Centre.
personalized notes signed and sent to children undergoing difficult life situations
Words of Support
We are very sensitive to the challenges that our youngest fans are facing. Aware of the positive impact they can have, our players take the time to write many words of encouragement.
Montreal Canadiens Alumni Association members
outings to support community initiatives throughout the province of Quebec
More than 2,000 hours were given to community initiatives this year by our former players. The Montreal Canadiens Alumni Ambassadors are Réjean Houle, Guy Lafleur and Yvan Cournoyer.
people visited the backstage of the amphitheatre during the 2018-2019
children aged 17 and under set foot in their favorite players’ dressing room!
Guided tours of the Bell Centre, home to the Montreal Canadiens and a premier entertainment destination in Canada, are meant to create and maintain a special bond between the organization and the community by giving fans of all ages the chance to visit at a low cost the lair of the 24-time Stanley Cup champions.Book a tour