Appointments at the Montreal Canadiens Children’s Foundation

Montreal, March 5, 2026 – As it celebrates 25 years of action and impact on youth, the Montreal Canadiens Children’s Foundation is embarking on a new chapter in its history. The Board of Directors is proud to announce the appointment of Geneviève Paquette as President and Executive Director, as well as the addition of new Directors to its governance group. 

With a 34-year career within the Montreal Canadiens organization, Geneviève Paquette most recently held the dual role of Executive Director of the Foundation and Vice-President of Community Engagement for the Club. Under her management, the Foundation has reached new heights in fundraising, brand awareness, and social impact, driven notably by the success of the Bleu Blanc Bouge program and the strength of its strategic partnerships and initiatives. Known for her compassionate leadership, Geneviève will now devote her expertise exclusively to achieving the Foundation's ambitions. In this role, she will lead a new phase of growth focused on impact investing, program excellence, and increased mobilization of the community and partners. 

To support this strategic vision, the Board of Directors welcomes three seasoned leaders whose diverse expertise will consolidate the organization's governance: 

Dominique-Ann Coffin 

Corporate Director and Former Business Executive 

An experienced business leader, Dominique-Ann led LCC Wines and Spirits for nearly 30 years, propelling the family business to the forefront of the industry in Quebec. A certified corporate director (ICD.C) recognized for her strategic thinking and negotiation skills, she currently sits on the board of the SAQ. She also volunteers with youth, notably through the Lire et faire lire program. 

David Lemieux 

Vice President and General Manager, Desjardins Securities 

Since 2020, David has served as Vice-President and General Manager of Desjardins Securities. With 25 years of experience in the securities brokerage industry and degrees in business administration and financial planning, he is recognized for his strategic and human-centered leadership, twice earning the "Industry Leader" award. He is also highly active in philanthropy, deeply involved with the Montreal Canadiens Children’s Foundation which he now supports in a strategic capacity. 

Marie Vaillancourt 

Senior Vice President and General Manager, Cossette Québec 

A marketing communications strategist for over 25 years, Marie is a pillar of the Cossette agency. Recognized for her expertise in social marketing and her ability to generate high-impact societal solutions, she believes in ideas that advance brands and communities. She also serves on the boards of the Festival de cinéma de la ville de Québec and the Association des agences de communication créative (A2C).