Presented by Canadian Tire Jumpstart Charities (Jumpstart)

What is the BLEU BLANC BOUGE program?groupe_bbb_en_anction

In 2008, the Foundation launched its flagship project which involves the construction of outdoor, refrigerated and multisport rinks. For the last 5 years, the Foundation has invested a little more than half of its funds in the implementation of its BLEU BLANC BOUGE program, which represent an investment of more than $1.4 million per rink. By providing leadership for this initiative, the Foundation ensures the realization of this unifying project according to defined criteria and in line with its objectives.

The success of the BLEU BLANC BOUGE program lies in the mobilization and commitment of stakeholders from different sectors: contractors, community consultation committees, schools, unions’ volunteers, people from the corporate world and all the boroughs involved in this project. The Foundation is proud to partner with them and offer a unique program of its kind, which contributes to the quality of life and health of thousands of children.


Helping disadvantaged youth to be active
The Foundation responds to the crying need for quality sport infrastructures for disadvantaged neighborhoods, allowing thousands of children and their families to benefit from an active lifestyle. This program supports the efforts of local organizations and is part of a concerted strategy to help children in these areas. It primarily aims to develop healthy lifestyles among youth of the neighborhoods where they are located. Primary and secondary schools are the first to hold a variety of supervised activities. Program committees of each borough also make facilities available for citizens.


Teamwork at its best
Since the 2014-15 season,  Canadian Tire and the Canadian Tire Jumpstart Charities are joining forces as presenting sponsor of the BLEU BLANC BOUGE Program, which represents a financial commitment of $230,000 every year to help youth be more active. They will also collaborate with us on various programs, including Canadian Tire BLEU BLANC BOUGE in action, to enable hundreds of children to learn how to skate and handle a stick and a puck.